Tourist behaviors and needs for the development of creative Thai traditional sports tourism marketing for special interest tourism

Abstract

This study aimed to investigate tourist behaviors and needs for the development of creative Thai traditional sports tourism to support special interest tourism. A questionnaire was used to collect data from 400 foreign tourists who visited Bangkok with special interest tourism for Thai traditional sport. The results revealed that the majority of this group of tourists are interested in Thai traditional sports tourism, and are impressed by courtesy and friendliness of local people, and love participating in activities from which they can learn about Thai traditional sport and local culture. The results of the survey on tourist needs show that they want a warm and friendly welcoming from a local community, a clean and pleasant sightseeing place, a safe route to the destination, a variety of creative activities, food service with local ingredients and produce, and credibility of the information source is also desired.