The increasing of potential in tourism logistics supply chain to Khon Kaen ME city, Thailand

Abstract

This research aims to study the situation of tourism logistics supply chain in Khon Kaen ME city and to conduct and study the SWOT analysis of tourism logistics supply chain in Khon Kaen ME city. Recommendations are also made for increasing the potential in the tourism logistics supply chain to Khon Kaen ME city. The study was conducted by means of qualitative research and involved the collecting of data from experts and other relevant stakeholders by means of in-depth interviews, journal article reviews, and various other research data and statistics pertaining tourism logistics and transportation. Content analysis, pattern matching and explanation building were also used. The study’s results and recommendations for increasing of the potential in tourism logistics supply chain to Khon Kaen ME city include the use of guidelines for development including: an integrated transport systems, tourism logistics and transport services, human resource development, technology and innovation in the development of public transport in Khon Kaen, green logistics and transport, the use of Intelligent Transport Systems (ITS), organizing of the space for passenger boarding and alighting, adding of more facilities at the linkage sites in order to provide an effective access at every public transport terminal, improving and enhancing the pedestrian and bicycle paths so as to facilitate access to public transportation terminals, adding of route boards and PR posters at the linkage sites of public transport, and regulating and aiding travelers’ needs.