Ready to be a host?: The potential development guidelines of sport tourism in Buriram Province, Thailand

Abstract

Tourism is a major industry in the world. Sport tourism is considered to be a part of tourism created through of the integration of sports and tourism. Sport tourism is growing to convince every country to open it up as a new field in their industry. This research aims to study the potential of sport tourism in Buriram province and suggests how to develop the potential of sport tourism in Buriram province so that it can be a host of international sport events in the future. Literature related to this article include related research, theoretical studies, and research papers, such as sports tourism and elements of sport tourism. Data was collected by in-depth interviews of people who were involved in sport tourism in Buriram. The study found that the sport tourism situation in Buriram province has been developed and is steadily growing. Buriram province has potential to be a city for sports tourism. An overview of the potential for sport tourism also found that Buriram can indeed become a sport city. To ensure that the province can be a competitive sport city what should be developed now includes attractions, accommodation, ease of accessibility, interesting activities, economical available package, good amenities and ancillary services, and greater awareness through effective marketing and promotion.