Marketing Communication of Diet Kitchen

Abstract

Diet Kitchen is a food service provider focusing on diet food. It was established by Mr. Satira Tassanawat. He adopted the clean food concept and modified it to be tastier. Diet Kitchen offers all range of diet and healthy food including main courses, snacks, and drinks. The target customers are those in the working age group who want convenience. Their expected benefit from this food is weight reduction because they do not have enough time for exercising. Diet Kitchen communicated its message regarding menu items and marketing promotion through the online channel which is Facebook. However, the awareness, image, and sales are lower than expected. Given the limited financial and human resources, Diet Kitchen is reviewing its current marketing communication practices. Diet Kitchen wonders what to do based on the present business environment and consumer behaviors. In addition, Diet Kitchen wants to seek new marketing communication practices in order to build more awareness and attract more customers.